User Experience Design and Storytelling
Begin with a Story & End with a Conversion
Storytelling pulls fragments together into a common thread, connecting as real people, not just computers. It creates higher memory retention, as experienced in one-on-one human interactions. This user experience evolves into a strategy for interacting with new products, ideas or interests by developing focus through a compelling story, rather than a utilitarian, task-driven website application.
Design of Stories
The structure of “The Story Arc” has a rhythm built into the background. Swiss Psychiatrist, Carl Jung, taught human belief systems of “hero”, “mentor”, and “quest” are derived from our inherent subconscious. This story structure is found in a hero’s journey and comparative mythology, first popularized by Jung’s student, Joseph Campbell, who authored The Hero with a Thousand Faces.
Designing for User Experience
UX Disciplines of User-Centered Goals
Story-strategy is “the core value of the user-experience”, it best defines the user interface process. Team disciplines that involve crafting stories as a way of communication, build engagement into the user experience. This process, injecting emotion and value into the end product of user experience, is a design “strategy” for user-centered goals. The user is a person; treat them as such.
Use Natural Conversation Language
Microcopy is the text we don’t talk about very often. It’s the label on a form field, a tiny piece of instructional text, or the words on a button. It’s the little text that can make or break your user experience. With most products, users have to be sold to only once — or once in a while — and then they’ll use the core product all the time.
If your microcopy isn’t getting the job done, you’ll lose users — and all the marketing in the world might not get you a second chance.
Consistency is Critical
If a user’s existing context is unknown, the relationship between the user and the product, the context should be provided for them. A user’s context will define how they interpret the copy on the page. When a user doesn’t have proper context, they get confused. When a user gets confused, they abandon.