The Visual Language of Herbert Matter.
Produced by leftchannel.
leftchannel’s opening title sequence for Reto Caduff’s The Visual Language of Herbert Matter, establishes the documentary of design through photography and film bringing a vintage genius back into focus.
The works include Matter’s iconic Swiss travel posters, the New York World’s Fair 1939 pavilion designs, photographic cover shots for Condé Nast, Knoll furniture, the New Haven Railroad, Museum of Modern Art, the Guggenheim Museum, and Arts & Architecture Magazine. Art of The Title
Incorporating a parallax technique to collage Herbert Matter’s talents together, after absorbing a massive library of diverse, nostalgic content a “lost in time” theme emerged, showcasing the influential artist and his classic designs.