Art of the Title: RUBICON
Opening titles for AMC’s hit show Rubicon.
Produced by Imaginary Forces.
Nominated for the 2011 Outstanding Title Design Emmy.
EPs, Henry Bromell and Jason Horwitch, created this suspense thriller with mundane messages embedded into ordinary life, giving the audience a realistic paranoia of a secret society manipulating their world. Impressive work by Creative Director, Karin Fong and Jeremy Cox, lead animator, who with their respective teams, found this solution after tailoring five revisions, in less than a month.
‘Let’s use that language to make the audience wonder what’s being hidden.’ I wanted to harness that feeling of paranoia and anxiety induced by messages that can’t be decoded.Karin Fong
A famous infographic by Charles Joseph Minard hangs in the main characters office; it shows how Napoleon attacked Russia. In his book Envisioning Information, the famous statistician Edward Tufte called this ‘the best statistical graphic ever drawn’.
Details are everything.