A Better Mouse Trap

Visionary Sights:

Designers are visual thinkers, constantly collecting data by just paying attention. Applying these skills, the gathering of random ideas, will “connect the dots” to patterns for practical benefits,
if observed.

Traits like indefatigable persistence and the relentless pursuit of success is what drives entrepreneurs. However, a “better mouse trap” is knowing when to invest in a great idea, understanding the potential of a noticeable pattern. As a designer, it was hard to miss the Apple surge in the marketplace.

… entrepreneurs attained Rock Star status when Steve Jobs declared war against IBM with his 1984 commercial that introduced the Macintosh.

Entrepreneurs typically identify market needs, then build a business to “service” that market, and sometimes a “Steve Jobs” appears on the scene, whose passion delivers a phenomenal product that surpasses all others.

Better yet, the designers who invested in Apple stock, acknowledging the simple user interface design and excellent performance, bought into their own future. There have been three 2-for-1 stock splits, first in 1987, 2000 and in 2005.

Trends are everywhere: posted on media, worn in plain sight, and detailed in every story. Recognizing these connections, where multiple venues unfold, is where trends begin, but being able to see these trends first, gives visual thinkers a head start.

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